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SIIA Digital Discourse» Content

‘To Get My Money Today, a Magazine Company Has to Do This Better Than Us’
This article is written by Matt Kinsman, ABM’s head of content. Using a motto of “Content-Contact-Cash,” Rick Short, director of marketing communications at Indium Corp., has developed an aggressive content marketing strategy that turned Indium engineers into bloggers, video stars
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9 Marketing Lessons From Under Armour Founder
Kevin Plank—founder of the projected-$3-billion-in-sales company, Under Armour—started in his grandmother’s townhouse in the Georgetown area of Washington, D.C. In a Q&A (and video) on The Washington Post site a few days ago, Plank tells a story about one of
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Thankfully, the Click May Take a Backseat
This is sponsored content from BBN Networks. By Scott Roulet “Be careful what you ask for because it may come true.”  The over-used cliché captures the sentiment we face as the digital advertising industry begins to de-emphasize the click and
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Member Profile: Fenimore Manages Well for MultiPub
Lorna Fenimore, president, MultiPub, Overland Park, Kansas SIPA: You’ve moved into a new office building, I read. LORNA: Yes, still feels kind of new—the car goes to the old office sometimes. Are you from the Kansas City area?  No, I grew up
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What Did Randall-Reilly Learn From Their Transformation?
Tuscaloosa-Ala.-based Randall-Reilly serves the trucking and construction industries and has long been the model of how a content company can also package and sell data, thanks to its Equipment Data Associates (EDA) division. Data also supports the publisher’s content—in 2014,
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The SIIA Content & Information Services Division (CISD) provides a unique and valuable service to media, publishing, and information companies, as well as the companies that serve them, by supporting their business and corporate development goals.


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