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SIIA Digital Discourse» Content

Bailey Set to Dispense Analytics and Social Media Wisdom at BIMS
“I was recently interviewed for a webcast/podcast by one of these young guys in a new company,” Matt Bailey told me on the phone last week. “So I went through one of my training modules for him. It went well.
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The Value in Creating a Data-centric Culture
Finding out what the customer wants has officially become the new standard. It reached the comic strip Dilbert over the weekend. “I think we need to be more customer-centric,” Dilbert tells the big boss. “You mean raise our prices?” “I mean
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7 Proven Sales and Lead Generation Ideas From Members
“We’ve gone from being a direct mail company to a sales organization and now have 50 people in sales,” said Dan Oswald, CEO of BLR, at the recent SIPA Conference. “Feeding that beast is a big job. [You don’t realize] how
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Generating More Revenue From Your Content
Speaking at the recent SIPA Conference on a session on licensing and syndicating content, Larry Schwartz, president of Newstex, a content distributor, told how the value of a blogger can rise and fall based on many factors. (Members can access
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Nominations Now Open for the 30th Annual SIIA CODiE Awards
SIIA today opened nominations for the 2015 SIIA CODiE Awards. The 2015 CODiE Awards feature 14 new and updated categories, reflecting the dramatic changes in technology and business models impacting the software and information industries. The CODiE Awards have been the
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The SIIA Content & Information Services Division (CISD) provides a unique and valuable service to media, publishing, and information companies, as well as the companies that serve them, by supporting their business and corporate development goals.


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