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Study of Kickstarter Wording Offers Guidance for B2B Marketers
A recent study by two researchers at Georgia Tech looked at the language of Kickstarter campaigns and found that the words and phrases used went a long way in determining whether the project got well-funded or not. By examining what
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Adwords Now Promotes Tele-Measurability
Google has just launched a new Adwords feature that offers lots of useful applications for online marketers. It’s so slick, I am a little surprised it hasn’t received more press. Read more here.

Gaining New Readers Through Chat Platforms and Text Alerts
Since June, this appears at the end of stories on the Oxford (UK) Mail website: “Do you want alerts delivered straight to your phone via our WhatsApp service? Text NEWS or SPORT or NEWS AND SPORT, depending on which services
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9 Ways to Get Technology and Marketing Working Together
“Is moving this graphic from here to here really going to make a difference in your market?” asked Rob Paciorek, senior VP/CIO for Access Intelligence, speaking at a session on The New CIO-CMO Partnership at the recent SIPA 2014 Conference.
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Two Research Studies Reveal Keys to Working Better
Think small. And work together. That may be the conclusion coming from research in two recent studies. The first was conducted by University of Houston marketing professor Melanie Rudd, and reported on in the Science of Us department of New
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The SIIA Content & Information Services Division (CISD) provides a unique and valuable service to media, publishing, and information companies, as well as the companies that serve them, by supporting their business and corporate development goals.

 
 

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