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SIIA Digital Discourse» Content

‘Test, Analyse Your Data and Constantly Evolve’
“Testing is fundamental to what we do,” Carola York, managing director of Jellyfish Publishing, told me a couple weeks ago. “Our mantra is test, analyse and refine. [We] test every single kind of thing—different landing pages, copy on buttons, color
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Tips on best subject lines, send times and subscriber expectations
I recall talking to a friend a few months ago who runs a large social group here in Washington, D.C. called Professionals in the City. His email list is something like 300,000. But he said the majority of people who
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Drop in Journalism Majors May Open New Doors for Niche Publishers
I heard a wonderful segment on National Public Radio’s Weekend Edition last Saturday. Tamara Keith filled in as host for Scott Simon and related letters she wrote almost 20 years ago to Simon and top NPR correspondents Cokie Roberts and
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5 Things a Major Publisher Learned About Selling to Their Audience
John Gordon, director of business development for Home Depot, and Andrew Waite, president and publisher of NEXZUS Publishing Group, opened last month’s SIPA 2014 Conference talking about the value of strategic partnerships. Gordon said that he did not want to hear
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Content Needs a Kingdom, Taboola Founder Says
Adam Singolda started Taboola 7 years ago because there was nothing to watch on TV. “I thought people should not be looking for information; information should be looking for people. Most people don’t wake up in the morning and search
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The SIIA Content & Information Services Division (CISD) provides a unique and valuable service to media, publishing, and information companies, as well as the companies that serve them, by supporting their business and corporate development goals.

 
 

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