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SIIA Digital Discourse» Content

Drop in Journalism Majors May Open New Doors for Niche Publishers
I heard a wonderful segment on National Public Radio’s Weekend Edition last Saturday. Tamara Keith filled in as host for Scott Simon and related letters she wrote almost 20 years ago to Simon and top NPR correspondents Cokie Roberts and
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5 Things a Major Publisher Learned About Selling to Their Audience
John Gordon, director of business development for Home Depot, and Andrew Waite, president and publisher of NEXZUS Publishing Group, opened last month’s SIPA 2014 Conference talking about the value of strategic partnerships. Gordon said that he did not want to hear
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Content Needs a Kingdom, Taboola Founder Says
Adam Singolda started Taboola 7 years ago because there was nothing to watch on TV. “I thought people should not be looking for information; information should be looking for people. Most people don’t wake up in the morning and search
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Successful Publisher Talks Data, Paywalls and Content
It may be the U.K. and it may be a big publisher, but still, what Rob Grimshaw—the successful managing director of FT.com and architect of the metered subscription model—says about paywalls, data and content should resonate with smaller American publishers
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New Retention and Renewal Tips from Member Experts
If you can’t remember your username and password, you’re not alone, warned Torry Burdick, VP product marketing, Vantage Production (a UCG company). She told a SIPA 2014 session on retention that when Vantage saw “usage of their products declining like crazy,” they
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The SIIA Content & Information Services Division (CISD) provides a unique and valuable service to media, publishing, and information companies, as well as the companies that serve them, by supporting their business and corporate development goals.

 
 

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